Everyone into business should step closer as I will be dropping this article to increase your level of understanding on online marketing using the blog marketing method and the social media marketing method.
This two methods are obviously almost similar and inter-related, but there are still some conditions that are found in one and not found in the other....
Therefore I will be doing some comparisons between them to stand these two online marketing methods on their own independently
DEFINITIONS
WHAT IS BLOG MARKETING?
Blog marketing is any process that can be used to publicize, promote or advertise a product, website, business, brand or service via the medium of blogs by using banners or a comprehensive write up that will make people to really want to have the goods or service(s) you want to offer.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the process of using social media site [ e.g. Facebook , Twitter , Instagram, Pinterest , e.t.c ] to drive people [ traffic ] to a website , create attention and give out your contact information for you to gain more customers, members and visitors. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks
ADVANTAGES
WHAT ARE THE ADVANTAGES OF BLOG MARKETING ?
1. Its Cheap, and also an easy publicity method: blogging has a relatively low overhead cost, and it essentially networks itself if you set up your exposure correctly.
2. Instant Feedback: Blogging has the feedback set-up of a lecture hall, where the blogger provides the content, and the rest of the blog's existence is essentially and electronic Q&A session.
3. Personality: Setting up a blog, especially for the large corporations like Sun Microsystems, GM and Nike allow the sometimes "faceless" corporation to have voice in the form of a single blogger. That can the CEO, a technical expert, or a designer, voicing opinions and putting a personal touch to the business.
4. As a Community: blogging exists as a social network of information and content sharing, so participating in others blogs, commenting, and re-posting aids in that.
WHAT ARE THE ADVANTAGES OF SOCIAL MEDIA ?
1. compelling and relevant content will grab the attention of potential customers and increase brand visibility
2. you can respond almost instantly to industry developments and become heard in your field
3. it can be much cheaper than traditional advertising and promotional activities
4. social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales
5. you can deliver improved customer service and respond effectively to feedback
6. customers can find you through new channels, generating more leads
7. increased loyalty and advocacy from the customers you've connected with
DISADVANTAGES
WHAT ARE THE DISADVANTAGES OF BLOG MARKETING ?
1. a blog will make it easy to make statements that will be publicly exposed and archived forever, even the wrong ones.
2. Constant Maintenance will be needed : A blog is a time-stamped entity, so any gaps in timely posts may push your blog out of a reader's top-eight, and you will disappear from the RSS feeds.
3. Not easy to deal with Private Information: A blog is visible to everyone: employees, competitors, scammers and the government, among others. So the content must be carefully prepared with this in mind.
WHAT ARE THE DISADVANTAGES OF BLOG MARKETING ?
1. you will need to commit resources to managing your social media presence, responding to feedback and producing new content
2. it can be difficult to quantify the return on investment and the value of one channel over another
3. ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation
MY RECOMMENDATION;
I will say you should engage the two methods in your marketing system, as you have read above, none of these methods is a waste of time.
The more you work on the two, the more effective and efficient it becomes.
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